Event and Partnership Evaluation System

Organizational Innovation and Creativity Strategy

In the era of globalization and rapid technological change, nurturing continuous innovation and creativity provides the spark that fosters the development and implementation of innovation and organizational change. Successful management of creativity and innovation is therefore critical in achieving sustainable competitive advantage.

Innovation & creativity are the valuable intangible assets which play a vital role in the transformation of organizations to sustain economic development and competitiveness. It is considered to be key factors for survival, success and excellence of organizations. Innovation requires organizations to become knowledge producers, researchers and learning seekers.

The aim of the module is to develop an innovation strategy that is fully integrated with the organizational vision, mission and goals, and aligned to organizational culture and organizational systems. It provides valuable insights into how organizations can change to meet new challenges. It focuses on how to build a competitive advantage by fostering a culture of creativity and innovation while adopting smart learning that is the cornerstone of sustainable development of the future.

An automated innovation and creativity strategy ensures balance between efficiency and effectiveness where creativity and innovation are key elements in any development process. It facilitates managers to design innovative solutions to tough business challenges, improve their decision making by developing a creative mindset, strengthen their team’s creative problem solving skills, and helps to lead change management initiatives with greater confidence. It fosters a culture that values, nurtures and rewards, creative solutions whilst implementing a methodology that overcomes barriers to innovative thinking.

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